News Article

Hanni’s: Rosé All Day, The Austrian Way

Now that rosé season is officially here, what better way to embrace al fresco sipping than with the recently launched Hanni’s Rosé.

Date Published

23 / 05 / 2022

The Austrian wine is one of the most exciting new rosés to launch in time for the season and is the product of Kattus, a family-owned business with a 165-year history.

Hanni’s Rosé is backed with all the expertise and knowhow you would expect from the powerhouse brand, Kattus, with a new-age twist to progressive winemaking. Together with organic winemaker, Albert Gesellmann, Johannes Kattus created a progressive rosé wine, drawing inspiration from his own easy-going approach to life as it should be lived.

The elegant bottles from Stoelzle underline the good taste of the wine for hedonistic cosmopolitans. Hanni’s Rosé bottles are produced with an exclusive flint glass color by Stoelzle Glass Group and we are proud to share our recent Q&A with Hanni’s Rosé’s own, Johannes Kattus.

Tell us about yourself and how you chose to get involved in the wine industry? I was born in to the traditional family business, Kattus. Our family has been involved in wine and sparkling wine for 165 years and therefore I grew up with it. The possibility to develop within this industry was always prevalent, but I wanted to have my own impact within the business and use the trend of rosé wines, which is why I launched Hanni’s Rosé.

How do you want customers to understand and differentiate Hanni’s Rosé from the rest? Hanni’s Rosé is the eco or biological, regional and sustainable answer from Austria to the global lifestyle trend of rosé. All grapes are handpicked, which is a very thorough approach to the winemaking.

What are your thoughts on the variety of wine regions, what is unique and sets apart Austria from the others? There are so many different regions with completely different wine styles and global impact. Austrian wines offer a very traditional approach with a strong connection to heritage and native grapes. Every region is unique in its approach, and this is the case for Austria just as much for the others.

What are the trends in rosé and how do you plan to get ahead of these or in some way, on top of the upcoming trends? Rosé is very much about branding, lifestyle, and joie de vivre! These attributes are important to Hanni’s Rosé, as well. At the same time, the focus is on the quality of the wine, we have seen very much excitement from trade press when it comes to Hanni’s Rosé. We are also focused on the biological and sustainable footprint of the wine.

Why did you choose Stoelzle Glass Group as a partner? We chose Stoelzle Glass Group as it is a well-known glassmaker with history and regional expertise—truly a high quality partner! Stoelzle received the best references from previous and current partners, which made it a seamless appraoch and collaboration for us.

How important is packaging, in your own words, and what was the inspiration behind the Hanni’s Rosé bottle? Packaging is very important! It’s the first impression you receive from a wine. Even before smelling it. Wines from Provence came to fruition with unique bottle designs and I had the feeling that an Austrian brand would deserve its own design as well! The design needed to be unique but still give some reference to a wine bottle in a traditional sense.

What new products should customers get excited for? Rosé is just the beginning for us. Our goal is to partner up with other winemakers and produce more exciting wines, with a lifestyle branding concept in mind.

Hanni’s Rosé: A rosé for a new age. To learn more, visit their website.

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